Give mobile some of your TV budget
Is it time for marketers to adopt a new approach to TV and allocate a proportion of the budget to mobile? This might sound like a strange suggestion but it’s simply a recognition of the scale of dual...
View ArticleMass vs. Class
At the risk of covering that which has already been discussed elsewhere, I was fascinated to read about and see the Cartier ‘brand film’ over the weekend. I read first about it on The Times app at the...
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Netflix and Carrots. Bieber and Smoking.
I need a doctor. Following a hasty web-diagnosis, it would appear i’m suffering from a bad case of “reactance”. It’s the reason i’m becoming “motivationally aroused” when the internet suggests things...
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Sometimes you can’t see what’s about to bite …..
The bewilderment regarding the Facebook purchase of Instagram has exposed the massive disconnect the old Media world has with the new media world, particularly the Television pundit. It’s a SKY buying...
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Don’t Be a Bad Audience
You wanted to be a participant, not just a viewer. You wanted your telly to be a two-way street. You wanted to be part of a new TV generation obsessed with the total connected experience. Sitting back...
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THIS IS ANALOGUE LONDON. CALLING AT ALL STATIONS TO NOTTING HILL.
It’s nice to see that ambient media is back. I haven’t encountered a branded tube train for years. I applaud this return to retro, late ’90′s media innovation. Branded curry lids and urinal stickers...
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Ginger Pigs, Talking Dogs and Blue Sky Thinking
I hate it when that happens. I was all set to write a piece arguing that brands should feature other brands in their ads more. I had a tenuous analogy set up and ready to go – The Avengers. The point I...
View ArticleThe curse of Cumbria
This week, something truly remarkable will happen but you won’t notice. And I blame the village of Whitehaven in Cumbria. In the early hours of Wednesday 24th of October, the last remaining analogue...
View ArticleSpotting the patterns in global media spend
The patterns in the way that brands invest in media have been set for 2012. By the time we hit October/November, the vast bulk of the year’s money will have been committed. So what can we learn from...
View ArticleTV is an active medium
The late Gore Vidal famously said that a little bit of him died every time one of his friends succeeded. In which case, I may need the services of an undertaker pretty soon. I’ve just read all of the...
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Pump up the volume
Once again, I’ve had the opportunity to be mesmerised – in person – by the phenomenon that is the Super Bowl advertisements. The shushing when the ads come on; the volume turned up for the ads, not the...
View ArticleBeyond dual screening: how to bake in viewer participation
A few advertisers have tried Shazam, we’ve witnessed an exceptional Mercedes campaign (www.campaignlive.co.uk/news/1152769), we’ve got excited about Zeebox…but the potential of dual screening is being...
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Making magic
The Super Bowl was a couple of weeks ago now. Was it all that you hoped? Did you laugh your socks off? Do you even remember any of the ads? With all of the hype and the huge price tag attached, it’s...
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150 years of John Lewis – brand experience carried home
From the latest John Lewis 150th anniversary campaign (Source: ebiquity) John Lewis has been celebrating its 150th anniversary, and has done so in its inimitable style, with a big showcase ad designed...
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